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POLL OF THE WEEK

Which social media platform do you find most effective for reaching new audiences in different countries?

What's the biggest challenge you face in adapting your digital advertising campaigns for international audiences?

PAS ZOOMS INTO...

  • Young Marketers Competition 2019 (Brand Geeks)

  • The $68 Billion elephant in the room

  • Julian Saunders highlights the importance of Behavioural Economics

  • Shaheryar Omar gives insight into PSO Digicash relaunch.

  • Hoga Saaf Pakistan

  • Young Marketers Competition 2019 (Brand Geeks)

  • Young Spikes Digital Competition 2019 – How to apply?

RESEARCH REPORTS

Our research reports have been compiled for our members and non-members. While special reports are exclusive for members, monthly media reports for TV, Print, Radio and OOH are also available to view for non-members.

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Events

  • 1. The Economist’s predictive look to 2023 with Tom Standage
    16th, November 2022
  • 2. An update on Google’s Privacy Sandbox – focus on APAC
    22nd November 2022
  • 3. Understanding data ethics in practice
    30th November 2022
  • 4. Subject TBC
    7th November 2022

Meetings

  • Lockdown connect with the Council
    23rd April 2020
  • 1st Council Meeting
    30th January 2020
  • 22nd Annual General Meeting
    2nd December 2019
  • 9th Council Meeting
    21st November 2019
  • Media Forum
    2th August 2019, Karachi
    Media Forum Members Only
  • Effie Steering Committee Meeting
    7th August 2019, Karachi
    Steering Committee Members Only
  • Council Meeting
    22th August 2019, Lahore
    Council Members Only
  • Effie Steering Committee Meeting
    29th – 30th September
    Steering Committee Members Only
  • 21st PAS AGM
    7th December 2018 – Karachi
    PAS Members Only
  • 6st Council Meeting
    15thNovember 2018 – Karachi
    Council Members Only
  • Marketing Procurement Group
    17thOctober 2018 – Karachi
    Open to Group for Member Companies Only
  • Media / Digital Forum
    27thApril 2018 – Karachi
    Open to Media Heads of Member Companies Only

Upcoming Event

Action Guide for
Media to Reduce
Greenhouse Gas
Emissions Tom
Standage

September 21st, 2023

more details

BEST PRACTICE

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CONSULT 101

Need an expert to pop in for a diagnostic evaluation of the brand? Or need advice for a specific issue? For the first time ever, PAS is offering members a unique Consult 101 that gives you direct access to the best in the business for any advice you need. Consult 101 is a flexible solution to a long standing request from members to bridge the knowledge gap amongst advertisers and marketers. Topnotch practitioners of advertising, research, marketing and media available for diagnostic visits, intensive training and mentoring through our exclusive Leadership Consult 101.

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GALLERY

PAS Morning Muse

PAS Chairman's Dinner 2023

PAS Spring Network Dinner 2024

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PYLC 2024

YMC

OUR MEMBERS

Pakistan Advertisers Society