Pakistan's OOH Top 6 Cities Census

Analysis by:
Winning Solutions is an independent market research agency in operation since 2011. They are the pioneers of Outdoor tracking though mobile technology in the market, as well as the first ever research agency to conduct the Outdoor Media Census.

Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
   Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.

• All permanently installed OOH mediums , in main cluster areas of each city
   recorded.

• Each Site coded according to a systematic system.

• Each city divided into
– Roads
– Each road divided into sections
– Each section further divided into important landmarks

• Each site coming under census recorded with its Image (one long shot one
close shot) and GPS coordinates